GM Supports Greening Hollywood Campaign

Remember your environment while you are still young.  This could possibly be the message of General Motors (GM) in sponsoring the Chevy Rocks the Future in celebration of the 2008 Oscar Award Week. 

Two years ago, a research conducted by the University of California revealed that the film and TV industry are among the leading air polluters.  According to filmguardian.co.uk, diesel generators that power a film set and power plants that provide electricity to a studio are also sources of direct and indirect emissions.

University of California’s Head of the Environment Institute Mary Nichols said that although many people call Hollywood as an industry, most of them barely realize its connotative meaning.

“We think of the creative side, the movie, the people, and the actors -- we don’t think of what it takes to produce the product,” Nichols said in filmguardian.co.uk.

That is why the next generation of Hollywood stars is gradually being developed into environmentally-conscious young men and women. The Chevy Rocks the Future event celebrated the achievements made by Hollywood in line with environment protection.  During the event, GM also presented its latest environment-friendly technologies, which oriented the attendees on its practicalities. It certainly discussed how a GM AC condenser works in GM’s gas-friendly vehicles.

In paddocktalk.com, GM Western region General Manager Susan Docherty said, “Not only is Chevy leading the industry in providing vehicles that deliver fuel solutions ranging from gas-friendly to gas-free, it is engaging tomorrow’s leaders -- one student at a time -- to play their own role in protecting and preserving the environment.”

Live performances from Disney Channel’s Hannah Montana Kevin, Joe and Nick Jonas, better known as the Jonas brothers, graced the event along with other young celebrities who shared their own insights about Greening Hollywood. Well, the Jonas brothers have already done their part by driving their own Chevrolet Tahoe 2 Mode Hybrid Sport-utility vehicle (SUV), Green Car Journal’s “Green Car of the Year.”

The Chevy Rocks the Future event, held at the Walt Disney Studios last February 19, was participated in by kids from Hollywood.