1 post tagged “volkswagen”

Today, it will no longer be called as the Volkswagen of America Inc. but the Volkswagen Group of America! The name was officially changed by the group and it will be completely effective on the first day of year 2008. Why change the name? Is it as effective as changing fluids on the radiator?

According to my source, the new name was said to be superior in reflecting the information that the Volkswagen Group of America consists of five different brands: Bugatti, Audi, Bentley, Volkswagen and Lamborghini and also the associated financial services functions of Audi Financial Services, Bentley Financial Services and Volkswagen Credit.

"Our company, like the entire Volkswagen Group, has grown dramatically since our formation in the United States in 1955. Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face our competitors. The new name Volkswagen Group of America reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future," says Stefan Jacoby, President and Chief Executive Officer.

The Volkswagen and Audi brands will keep on providing sales and service under their names that operates under the roof of Volkswagen Group of America, Volkswagen of America and Audi of America.